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TITLE: Senior Marketing Analyst
LOCATION: Stamford, Connecticut
JOB SUMMARY: Perform daily and weekly reporting of call volume with insights by tactic by segment against goals, month-over-month (MoM), and year-over-year (YoY) in support of the development of mid-market marketing strategies. Perform campaign analysis including Big Apple, ENE, High Cap, and 3MF. Conduct weekly insights of MQLs, Inside Sales, and Sales Lists. Perform competitive intelligence and data analysis, analyze business intelligence data to inform business and product decisions. Develop insights into product performance on an ad hoc basis and analyze key account campaign performance. Perform OnDemand usage insights. Perform website conversion insights from calls and leads. Analyze Door Opener campaigns as they expand and launch post trial as well as digital media performance insights. Identify and analyze industry trends and competitor market strategies to monitor current and potential customer trends and perform marketing strategies, understanding marketing reports and tactics to provide recommendations. Support historical data and sources as input to perform analysis and partner with other areas of the business to model outcomes of implementing potential business strategies.
EDUCATION/REQUIREMENTS: Bachelor's degree (or foreign equivalent) in Information Systems, Marketing, or a related field, and: 4 years of experience utilizing Microsoft Excel, Microsoft PowerPoint, and Tableau for data analysis and generating reports; analyzing marketing reports and tactics in order to provide recommendations; and in the cable and television industry to provide strategic business intelligence recommendations. Domestic travel required quarterly for 2-3 days.
MGN325 2024-31281 2024 Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
Full Time
Television & Broadcasting
$94k-123k (estimate)
03/30/2024
05/29/2024
charterretailer.com
FRONTENAC, MO
200 - 500
2016
MICHAEL J LOVETT
$5M - $10M
Television & Broadcasting
The job skills required for Senior Marketing Analyst include Analysis, Insight, Tableau, Data Analysis, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Marketing Analyst. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Marketing Analyst. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Marketing Analyst positions, which can be used as a reference in future career path planning. As a Senior Marketing Analyst, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Marketing Analyst. You can explore the career advancement for a Senior Marketing Analyst below and select your interested title to get hiring information.